Dando sequência ao primeiro dia de palestras, no final da tarde desta segunda feira (08), foi realizada a palestra com Júnior Friboi, abordando sobre “Os desafios para empreender no agronegócio e o case JBS”, promovida pelo ConajeAgro de Goiás.
A palestra, que lotou o Tatersal do parque de exposições, contou com a presença de diversos políticos, empresários, agricultores, professores, técnicos e estudantes, que ouviram atentamente a história da criação da JBS, a maior processadora de carne bovina, ovina e de aves do mundo.
Na ocasião, Júnior contou toda a história da empresa, desde o pequeno açougue em Anápolis, depois com a expansão para Brasília na época da sua construção, até chegar aos dias atuais, com sua internacionalização e presença em mais de 120 países, vendendo seus produtos. Atua nas áreas de alimentos, couro, biodiesel, colágeno, embalagens metálicas e produtos de limpeza. Além disso, é dona de marcas conhecidas mundialmente, como Swift, Maturatta, Seara, Cabaña Las Lilas, Pilgrim’s, Gold Kist Farms, Pierce e 1855.
Ressaltou ainda questões sobre o empreendedorismo no Brasil, para uma plateia composta por muitos jovens, usando seu exemplo pessoal como forma de afirmar a importância do trabalho e das escolhas.
Rosana de Carvalho
Fotos: Vânia Santana / Adriana Vilela
Jornalismo Portal Panorama
CONFIRA A COBERTURA FOTOGRÁFICA DESTE EVENTO:
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